Demand Signal Media

Win the Moment
Before the Shelf.

Most media activates after a shopper has already decided. LyraConnect activates when the decision is forming, informed by how AI is actually responding to your category today.

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The problem

AI Shapes the Consideration Set.
Most Brands Aren't In It.

By the time a shopper reaches your retail media placement or your product page, AI has already shaped what they're looking for, and who they're considering. LyraConnect connects brand and shopper teams to that upstream moment, so your media reaches the right audience with the right message before the decision is made.

What it is

Media Informed by
AI Demand Simulation

LyraConnect runs proprietary demand simulations across every major AI platform daily, identifying where your brand is recommended, where it's absent, and which competitors are capturing consideration in your category. Those patterns become the foundation for audience targeting, messaging strategy, and media activation.

The result: media that isn't just well-placed. It's well-timed, and built from how AI is actually responding to shoppers right now.

From Simulation to Sale. Here's How It Works.

Demand Simulation

Targeted prompts run daily across all major AI platforms, calibrated to your brand, category, retailer, and campaign KPIs. Hundreds of iterations. Refreshed daily. 100% 1P data.

AI Responds

We capture exactly what AI recommends and what it doesn't. Which brands surface. Which occasions dominate. Where your gaps are, by platform and by retailer.

Audience + Messaging

AI response patterns become qualified audiences and validated messaging, built from what's actually driving recommendations in your category.

Media Activates

Display media reaches those audiences as demand is forming. AI visibility, media performance, and sales impact are tracked throughout. One connected system, no stitched-together vendors.

Why LyraConnect

Built Different. By Design.

100% 1P Signal Data

Every audience and insight comes from our own demand simulation process. No third-party intent data. No modeled proxies. Real AI responses, refreshed daily.

Retailer-Level Intelligence

We track how AI recommendations shift when a specific retailer enters the conversation, so your media is informed by the signals that actually drive purchase, not just across the open web.

Signal to Sale, Connected

From AI demand simulation through creative validation, media activation, carting links, and sales impact, this is one system. Not four vendors.

Built by CPG Practitioners

The platform and the team behind it come from brand and shopper marketing. The intelligence maps to how planning actually works.

See Where Your Brand Stands in AI Before Your Next Campaign Runs.

LyraConnect runs demand simulations across your category, identifies where you're winning and where competitors are capturing consideration, and builds a media strategy directly from those patterns.